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Frequently posting on your social media pages is a great way to keep your current customer base engaged with your business and also to find new customers. However, there is a right way and a wrong way to go about posting on your social media pages. The goal should be to engage with your audience by showing them the content they want to see and interact with. Posting too frequently can leave your audience overwhelmed feeling that they can’t keep up or you are flooding their social media feeds. A high frequency of “salesy” posts meant to sell your audience on your products or services becomes “spammy” to your audience. Posting too often and spamming your audience is a great way to lose followers and brand loyalty. The other big issue many businesses face is that they focus their social media efforts on the wrong platforms. Just because a social media platform is popular does not mean it is the platform that is best for reaching your audience.
We will work with you and help to determine what types of content will be most effective, how frequently to post the content, and which social media platforms will bring you the best results
Your business is exactly that. It’s YOUR business. As a business owner you should have complete transparency and an advanced look at the content that will be posted to your social media profiles. This advanced look and transparency provides you the opportunity to review the scheduled content with enough time to suggest revisions and ensure that you still have control over what is and is not published for your audience to see.
We start by creating approximately one week worth of content at a time, and reviewing that content with you to ensure that we are speaking accurately and with the proper tone for your brand. After we have calibrated with you we will begin to schedule out more content up to a month in advance or another earlier timeframe that works best for you.
What are your goals for your business? Do your social media goals support your overall business goals? If your social media goals do not support your business goals, then you will never feel that your social media tactics are working. Unclear or misaligned social media goals is a roadblock that businesses run into more commonly than you would probably expect, and it is easy to misalign those social media goals without even realizing the misalignment.
We know how to ensure that your social media posting strategies will best support your overall goals for your business, and we are committed to not only implementing those strategies but also to help you better understand them as well.
Developing a strong social media presence is an ongoing scientific process. Science is all about A/B testing and experimentation. Without A/B testing and experimentation we would never have electricity, cars, airplanes, etc. The same concepts apply to building your social media presence. It will take testing and experimenting with different types of posts and content to determine what is most effective for you and your audience.
We use our 30+ years of combined marketing and social media experience to form a hypothesis with the intent of growing your social media presence in a way that meets your business goals. We then test various tactics and pivot where necessary to bring you social media success.
A strong social media presence does not happen without analyzing the data you receive. The analytical data collected by properly tracking social media pages, if read properly, will begin to paint the picture and give you the necessary pieces to complete the puzzle that is your success. The collected data is going to have its ups and downs in the same way that the stock market has its ups and downs, but every piece of data can provide another piece to the blueprints you need to meet your goals. Our team is highly experienced in the skill of collecting and properly analyzing data. We know how to effectively read the analytics and make the necessary adjustments to the improve your results. We focus on making data driven decisions because the numbers will always point us in the right direction.
You likely have competitors in your industry and possibly even in your local market. The chances are that you have a competitor who does a good job connecting with and engaging with their audience. This is helpful because there is a good chance that their audience shares a lot in common with your audience, and this can speed up your success by not having to re-invent the wheel. If there is something that your competition does well on social media, then you can take the concept and add your own twist to make it work even better for you. We keep a close eye on your competitors social media pages so that we can pick up on which of their tactics are successful and which of their tactics are unsuccessful. We can learn a great deal from that information and use what we learn to further improve your results.
The number one most important factor on social media pages is engagement. Engagement is a measurement of how much people are interacting with your social media posts and is the number one ranking indicator for the algorithms used by the various social channels. Think of engagement as popularity – the more popular a post is the more likely that other people would enjoy the post too. The companies such as Facebook and Twitter will take a popular post and make it visible to even more people because if people think of Facebook or Twitter as “a source for the content I like” then more people will use their platform. More people using their platform means that they can make more money from paid advertising. When we are creating content for your social media posts we always think through various ways to make it more interesting and engaging. Increasing your engagement online increases your popularity and therefore opens you up to increasing your revenue.
The better you know your brand audience the more effectively you can communicate with them. If you start to learn your customers likes, dislikes, hobbies, moral beliefs, etc. you can speak to them more directly and they will be more receptive of your content. How does your product or service play into what your customer likes? How does it fix the problems that your customer does not like? Does your product or service fall in line with your customers moral principles? You will never know if you don’t get to know your customers. One of our goals is to use social media posts to learn more about the people who follow your brand so we can focus on the content they love. If they love your content they are more likely share it with other like-minded people who may become your next customers.
What is a key difference that you can quickly identify between a successful social media page and a struggling social media page? The answer is that the best pages use primarily original content whereas the struggling pages are filled with stock photos and stock videos that you have likely seen many other times on various company’s profiles and websites. This is not to say that stock photos and videos cannot be good because they can be. The most important part of selecting your media is to be sure that it makes sense with the accompanying content. However, if you can have it make sense while using original content, then you are likely to get far more engagement. One of the primary reasons why we decided to work only with local businesses is so that we can visit our clients in person and take original photo and video content to be used on their social media pages. Us being able to be more personally involved with you will make your social media posts more personal, and personal posts tend to get more engagement.
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