Positive reviews are always the goal, and bad reviews don’t have to hurt you
Regardless of someone’s reason for starting a business, nobody has ever started a business and hoped to be unsuccessful. Success has and always will be the goal, and a strong reputation is one of the most critical factors to success. Let’s take a quick look at how positive customer reviews directly impact the success of a business.
Most people have a tendency to follow the herd. The herd mentality plays a role into the popular fashion styles you see everyday or even the popular dance that has been sweeping across your various social media pages. Positive reviews show the rest of the herd that your products or services are worthwhile.
Everyone wants to be more visible on the search engines (Google, Bing, etc) because it means that more people will be able to find them. The search engines only have one goal and that is to deliver the best and most relevant results to whoever is using their platform to search for a product, service, or information. Having a strong reputation signals to the search engines that a lot of people like you, and if a lot of people already like you then a lot more people probably would too. Congratulations! Your online reputation just gave you some extra authority with the search engines.
According to various studies, approximately 67.7% of consumers say that online reviews had an affect on their purchasing decisions. Do you have a lot of good reviews? Are those reviews recent? If you answered “yes” to both of those questions, then you are doing great. If you answered “no” or even hesitated on either of those questions you are likely already losing out on sales opportunities.
Good reviews still aren’t enough. It’s a new era and consumers are now expecting companies to respond to their online comments. This creates some additional work for the company, but it is valuable work because it is creating an open line of communication with your customers. Consumers love companies that have a finger on the pulse of society much more than a company who seems out of touch.
There are two types of businesses – those with negative reviews and those that will eventually have negative reviews. Negative reviews are inevitable and certainly shouldn’t be taken lightly because they can have detrimental impacts on your business if they aren’t handled properly.
According to Forbes, 94% of consumers will steer clear of a company with bad reviews. In addition to that, bad reviews will make more consumers question the quality of your products and services. It doesn’t stop there either. Just like the search engines are more likely to reward companies who have a good reputation they are likely to penalize companies who have a bad reputation. A positive reputation will help a company to thrive while a bad reputation can kill a company. But, it doesn’t have to be that way.
There are ways to minimize the impacts of negative reviews. And, even if you already have a bad reputation, there are ways to show your consumers that your products and services are of high quality and can be trusted.
At Recon Marketing we will work with you to assess your reviews and implement the necessary tactics to keep your good reputation strong or turn your bad reputation into a good one. Reach out to us today and take your business to the next level.